News Summary
Mark Robertson is retiring after nearly 50 years in local radio, concluding his last shift at 98.7 The River. Known for his community-focused broadcasting and music variety, Robertson has left a significant impact in Savannah. His farewell broadcast promises to reflect on his career and experiences, handing over the reins to Andy Woods.
Savannah, Georgia – Mark Robertson is officially retiring from 98.7 The River after nearly 50 years in the radio industry. The beloved local radio personality will conclude his final on-air shift at 6 a.m. on Friday, July 11, at the age of 72. Robertson has been a trusted voice in the community, delivering news, weather updates, pop songs, and personal stories that have resonated with his listeners.
Having spent almost 48 years broadcasting locally, Robertson has primarily focused on country, rock, and pop music. For the last 29 years, he has been a significant figure at 98.7 The River, a soft rock station in Savannah. His long-standing career makes him one of the longest-serving radio personalities in the Lowcountry, a status he believes is unlikely to be surpassed by any of his peers.
During his farewell broadcast, Robertson plans to share nostalgic memories, express his gratitude, and reflect on the emotional moments he has experienced throughout his career. His journey in radio began as a teenager, fueled by a passion for music and storytelling. He has credited his success to a local focus and his deep connection to the Lowcountry region.
Career Highlights and Community Impact
Robertson’s broadcasting style was distinctively different from the contemporary “morning zoo” formats. Instead of sensationalism, he offered substantial coverage of local news and personal narratives, engaging listeners with relatable content. His commitment to the community extended beyond the airwaves; over the years, he has raised thousands of dollars for needy children during Christmas and has been actively involved in providing continuous coverage during hurricanes, ensuring that listeners receive vital information without the station ever having to evacuate.
He has refrained from political discussions on-air but has not shied away from addressing pressing local issues when necessary. Known for his love of animals, Robertson has often publicized missing pets to help reunite them with their owners. While he once had the idea of bringing animals into the studio to enhance his broadcasts, logistical challenges prevented this idea from materializing.
Personal Journey to Success
Robertson’s radio career began in 1977 at WBEU, a country music station. Initially unfamiliar with the genre, he overcame these challenges and swiftly adapted to his role. Despite initial reluctance to relocate to South Carolina, he soon fell in love with the area and its supportive community, which exceeded his expectations of Southern life.
He recalls his early job as a valuable learning experience that instilled essential lessons in hard work, persistence, flexibility, humor, and the importance of local knowledge. Throughout his career, he witnessed significant changes in radio formats and technology, transitioning from records to modern digital systems and evolving with the industry.
Legacy and Future Prospects
As the program director at The River, Robertson has outlasted many in the industry due to his dedication, passion for the job, and strong relationships with colleagues. For decades, he has adhered to a rigorous early morning schedule, beginning his day at 4:30 a.m. Despite facing challenges and difficult personalities in the radio industry, he maintained resilience and commitment to his role.
Listeners can expect a heartfelt and memorable farewell as Robertson shares his experiences and gratitude during his retirement broadcast. His successor, Andy Woods, will take over the programming and on-air role at 98.7 The River, continuing the legacy of quality broadcasting that Robertson built over nearly five decades.
Mark Robertson’s retirement marks the end of an era for local radio, leaving behind a rich legacy of community engagement, personal connection, and unwavering dedication to his listeners.
Deeper Dive: News & Info About This Topic
HERE Resources
Mark Robertson Retires After 50 Years in Radio
Additional Resources
- WSAV: Savannah Radio Legend Mark Robertson Retires After 48 Years On Air
- Wikipedia: Radio
- Island Packet: Mark Robertson Retirement Article
- Google Search: Mark Robertson Radio
- WTOC: Mark Robertson Celebrates 45th Anniversary
- Encyclopedia Britannica: Radio
- Inside Radio: Mark Robertson Retirement
- Google News: Mark Robertson Retirement
- WTOC: Hometown Hero Mark Robertson
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