South Carolina, August 23, 2025
News Summary
A unique billboard campaign featuring bright yellow rubber ducks on a red background has intrigued drivers across South Carolina. Managed by Adams Outdoor Advertising, the campaign includes 35 billboards in various counties, designed to generate curiosity without any explanatory text. The purpose of the campaign remains a mystery, with a reveal scheduled for the week of August 25th, fueling public interest and engaging discussions on platforms like LinkedIn and Reddit.
Columbia, South Carolina – A peculiar billboard campaign featuring a bright yellow rubber duck against a simplistic red background has recently captured the attention and curiosity of drivers throughout South Carolina. Spearheaded by Adams Outdoor Advertising, the campaign has sparked questions among the public, with many asking, “What’s with the ducks?”
The campaign is actively running across all 18 markets managed by Adams Outdoor, showcasing a total of 35 duck-themed billboards in Jasper, Colleton, Beaufort, and Hampton counties. The companies involved with the advertising aim to stand out in a landscape inundated with advertisements, using a captivating and straightforward design that encourages inquiry without any explanatory text.
Scheduled for a big reveal during the week of August 25th, details surrounding the campaign remain under wraps, increasing public interest and speculation. To further engage the audience, Adams Outdoor launched a LinkedIn poll allowing participants to guess the purpose of the campaign, offering options such as a new local business advertisement, an event teaser, an art installation, or something entirely unexpected. A plurality of 49% of respondents selected the “something totally unexpected” option, with many users on forums like Reddit contributing their thoughts and theories.
Brandie Hayes, general sales manager for Adams Outdoor in the Florence and Beaufort markets, indicated that the overall goal of the campaign is to attract attention while generating curiosity among drivers. The campaign’s strategic design is particularly focused on maximizing visibility along roadside areas, aiming to counteract the common tendency of consumers to overlook traditional advertisements.
Adams Outdoor operates not only in South Carolina but also across nine states, facilitating advertising services in regions including North Carolina, Virginia, Pennsylvania, and Wisconsin. The company is known for its high-impact billboard campaigns, which are crafted to create memorable impressions on the public. The use of curiosity-driven marketing tactics is particularly relevant in today’s media-saturated age, as there is a growing need for advertisements that captivate rather than blend into the background.
As the weeks go by, public speculation continues, with drivers encouraged to “keep an eye on the skies (and billboards)” as they await the surprise reveal of what these rubber ducks have in store.
FAQ
What is the purpose of the rubber duck billboard campaign in South Carolina?
The purpose of the campaign is currently unknown; however, it aims to generate curiosity and excitement among the public, with a reveal planned for the week of August 25th.
Where are the rubber duck billboards located?
The rubber duck billboards are located in Jasper, Colleton, Beaufort, and Hampton counties, along with other regions in South Carolina managed by Adams Outdoor.
How is the public engaging with the campaign?
The public is engaging by participating in a LinkedIn poll set up by Adams Outdoor, speculating on the campaign’s purpose, and discussing the billboards on forums like Reddit.
What is Adams Outdoor Advertising known for?
Adams Outdoor Advertising is recognized for creating high-impact billboard campaigns that effectively capture consumer attention.
Key Features of the Billboard Campaign
| Feature | Description |
|---|---|
| Billboard Design | Bright yellow rubber duck on a red background with no explanatory text. |
| Locations | Jasper, Colleton, Beaufort, and Hampton counties. |
| Campaign Reach | Active in all 18 markets managed by Adams Outdoor. |
| Public Engagement | LinkedIn poll for speculations and discussions on platforms like Reddit. |
| Reveal Date | Scheduled for the week of August 25th. |
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Island Packet
- Wikipedia: Rubber Duck
- Post and Courier
- Google Search: Rubber Duck Billboard Campaign South Carolina
- WMBF News
- Google Scholar: Rubber Duck Marketing
- WPDE News
- Encyclopedia Britannica: Rubber Duck
- Kidding Around Greenville
- Google News: Rubber Duck
Author: STAFF HERE BEAUFORT
The HERE Beaufort Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Beaufort community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background: Local Roots in Beaufort : Our team includes lifelong Beaufort residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent sale of the historic Crofts Block Building, Beaufort’s equestrian heritage, and growth in local tech and education sectors (e.g., BeaufortTechnical College programs). Collective Experience: With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Beaufort Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality: Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
