August 30, 2025

South Carolina Billboard Campaign Showcases Unique Rubber Ducks

South Carolina, August 30, 2025

News Summary

Adams Outdoor Advertising has launched an engaging billboard campaign across South Carolina featuring bright yellow rubber ducks on bold red backgrounds. This quirky initiative aims to spark curiosity among drivers, prompting them to engage in speculation about the campaign’s purpose. General Sales Manager Brandie Hayes noted that the objective is to create a memorable experience that blends joy with effective advertising, further heightened by public interaction through a LinkedIn poll. The campaign is set to run until October 19, with 35 billboards displayed in various counties.

South Carolina Billboard Campaign Features Quirky Rubber Ducks

South Carolina is the newest stage for a unique advertising campaign by Adams Outdoor Advertising, featuring bright yellow rubber ducks set against a bold red background on billboards statewide. This eye-catching design has sparked intrigue among drivers, prompting widespread curiosity and discussions about its meaning.

Brandie Hayes, the general sales manager for Adams Outdoor’s Florence and Beaufort markets, explained the objective of the campaign is to engage onlookers by stirring curiosity. With the campaign kicking off earlier this month, many motorists have been left asking, “What’s with the ducks?” This line of questioning aligns perfectly with the brand’s intention to create an engaging, memorable advertising experience.

Marketing director, Melissa Moberg, officially confirmed that the campaign is a strategic move to combine joy with effective outdoor advertising when she announced the details on August 28. The “tease and reveal” format of the campaign is expected to draw in public interest across all 18 markets that Adams Outdoor serves, extending beyond South Carolina to include regions in North Carolina, Virginia, Pennsylvania, and Wisconsin.

Public Engagement and Speculation

As part of creating buzz, Adams Outdoor has been encouraging public interaction through a recent LinkedIn poll, which sought opinions on what the ducks might represent. The results discovered that nearly 49% of participants anticipated an unexpected reveal, while many speculated that the campaign might be associated with various brands, including those in the automotive and personal care sectors such as Jeep and Bath & Body Works.

The choice of a rubber duck symbolizes positivity and curiosity, intentionally avoiding any negative connotations. This fun and whimsical character aims to capture attention in a way that traditional advertising methods often do not. Billboards are unavoidable when driving on the road, making them an effective medium for eye-catching promotions.

Campaign Timeline and Coverage

The campaign will remain active until October 19, setting the scene for a prolonged period of public interest and speculation. As of now, a total of 35 “duck” billboards have been strategically positioned across several counties in South Carolina, including Jasper, Colleton, Beaufort, and Hampton. The markets served cover a wide range from Florence to Myrtle Beach and from Sumter to Charleston, ensuring extensive visibility.

Conclusion

Adams Outdoor Advertising’s intriguing campaign has already generated buzz in South Carolina and beyond, capitalizing on curiosity to create an enjoyable advertising experience. By blending clever marketing with public engagement, the billboard campaign using rubber ducks represents an innovative approach in the outdoor advertising space.

FAQ

What is the theme of the billboard campaign in South Carolina?

The theme features bright yellow rubber ducks on a red background to evoke curiosity and joy.

How long will the campaign run?

The campaign is scheduled to run until October 19.

What areas in South Carolina are covered by the campaign?

The campaign includes markets from Florence to Myrtle Beach, Sumter to Charleston, with a total of 35 billboards in Jasper, Colleton, Beaufort, and Hampton counties.

Were there any interactive elements included in the campaign?

Yes, Adams Outdoor conducted a LinkedIn poll where participants speculated on the meaning of the ducks, with almost half expecting an unexpected reveal.

What is the objective of using rubber ducks in the advertisement?

The rubber ducks are meant to evoke positive feelings and curiosity without any negative associations, while also capturing attention effectively.

Key Features of the Campaign

Feature	Details
Theme	Bright yellow rubber ducks on red background
Duration	Until October 19
Count of Billboards	35
Engagement	LinkedIn poll to speculate on duck meaning
Coverage Area	Florence to Myrtle Beach, Sumter to Charleston

Deeper Dive: News & Info About This Topic

HERE Resources

Bright Yellow Rubber Ducks Spark Curiosity in South Carolina
Curious Rubber Duck Billboards Spark Speculation in South Carolina

Additional Resources

Author: STAFF HERE BEAUFORT

The HERE Beaufort Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Beaufort community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background: Local Roots in Beaufort : Our team includes lifelong Beaufort residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent sale of the historic Crofts Block Building, Beaufort’s equestrian heritage, and growth in local tech and education sectors (e.g., BeaufortTechnical College programs). Collective Experience: With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Beaufort Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality: Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.

STAFF HERE BEAUFORT

The HERE Beaufort Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Beaufort community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background: Local Roots in Beaufort : Our team includes lifelong Beaufort residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent sale of the historic Crofts Block Building, Beaufort’s equestrian heritage, and growth in local tech and education sectors (e.g., BeaufortTechnical College programs). Collective Experience: With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Beaufort Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality: Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.

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